The Shift to Electrification Comes At a Cost

90% of EV motors use problematic rare-earth (RE) magnets which brings:

Environmental Damage

Extracting and processing RE metals causes environmental damage.

Price Volatility

Price of permanent magnet REs have doubled over a year and continue to climb.

Supply Insecurity

Over $2 Billion REE demand will go unmet in 2030.

But It Doesn’t Have to Be This Way

Tula Software Makes Problematic Rare Earth Metals Obsolete

Software-based Dynamic Motor Drive technology extends battery range in EVs at a lower cost.

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Where There’s a Motor, DMD Can Improve It

Wind Generation

Improve efficiency by up to 5% in the fast growing $75B wind turbine industry.

Industrial Applications

Replace with software driven efficient synchronous reluctance motors.

Climate Control

Improve efficiencies of fans and compressors through software.

Exceptional Team Makes Global Impact

240+
Issued Patents
180+
Pending Patents
Expertise to Build Fully Functional Demonstration Vehicles With Our Technologies
40+
DMD Issued and Pending Patents
State of the Art Research and Development
Worldwide Footprint

Diverse Staff with Multi-disciplinary expertise

450
Combined Years of Applied Engineering
Controls, Digital Signal Processing, Software, Hardware, Simulation, power electronics, battery tech, motor design and development.
One-team Execution

Our collaboration with General Motors delivered technology to 2M+ vehicles on the road

Beyond EV Efficiency

Proven Success at Scale with IC Engines & Commercial Vehicles.

For Passenger Cars

Dynamic Skip Fire (DSF®) delivers efficiency gains of 5-15%

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For Commercial Vehicles

Diesel Dynamic Skip Fire (dDSFTM) reduces NOX by 74% and CO2 by 5%

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Dynamic efficiency starts with Tula

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