The Shift to Electrification Comes At a Cost
90% of EV motors use problematic rare-earth (RE) magnets which brings:
Extracting and processing RE metals causes environmental damage.
Price of permanent magnet REs have doubled over a year and continue to climb.
Over $2 Billion REE demand will go unmet in 2030.
Tula Software Makes Problematic Rare Earth Metals Obsolete
Software-based Dynamic Motor Drive technology extends battery range in EVs at a lower cost.Learn More About DMD
Where There’s a Motor, DMD Can Improve It
Improve efficiency by up to 5% in the fast growing $75B wind turbine industry.
Replace with software driven efficient synchronous reluctance motors.
Improve efficiencies of fans and compressors through software.
Exceptional Team Makes Global Impact
Beyond EV Efficiency
Proven Success at Scale with IC Engines & Commercial Vehicles.